Marketo integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.
Eloqua offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.
Act-on helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results.
Using Silverpop unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.
Marketers use HubSpot to create personalizable landing pages, emails, web pages, and more, plus tap into HupSpots vast knowledge base around content marketing best practices.
With Bislr, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.
Right On Interactive
Right On Interactive uses a Customer Lifecycle Map to help their users visualize where their prospects and customers are in their lifecycle/journey with the organization.
With Monetate, you can turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.
With Demandbase, you can create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.
With 40 Nuggets, you can harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.
Report on all marketing campaigns using metrics provided by Raven Internet Marketing Tools that pertain to SEO, PPC and social media.
SEMrush gives users the ability to track keywords across both paid and organic search campaigns.
Moz enables users to monitor social media, manage SEO campaigns, and more.
Pardot lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.
Sales and marketing people can collaborate using Sales Genius to send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.
SAVO benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organization’s existing process.