Can We Do That?
Author Peter Shankman says that every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out" Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That? looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.
A Practical Guide To Making Better Life Decisions by John S. Hammond, Ralph L. Keeney & Howard Raiffa. Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which choice is the smart one? How can we be consistent and confident in our decisions? In this award-winning bestseller from three of the leading authorities on decision-making, reader lear how to approach all types of decisions with a simple set of skills.
A Practical Guide to Affiliate Marketing
This book was authored by Geno Prussakov, to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.